Your landing pages are important, and you want to get as much organic search traffic to your landing pages as you can. The Landing Page Auditor was designed to help. First, choose the page on your site you want to audit and see what your on-site anchor text is saying about it. Then, enter a keyword you want to check and see how you are doing. If you want, you can select “Update From Live Site” to load the most current version of your landing page (but not the anchor text, which requires a new crawl of your site).
Search engines use anchor text when trying to determine what the page linked to is about. You should be optimizing your landing pages for 3-5 keywords, and you should make sure that your keywords appear below.