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Host Name Many websites allow users to visit them through both http://domain.com and http://www.domain.com. Most search engines treat these as separate hosts, so it is important […]

Reachability A well structured, well linked site makes it easy for your visitors and for search engine crawlers to find what they are looking for. Deeply […]

Redirects Redirecting too many of your sites pages to other pages wastes crawler resources and may result in a smaller number of pages being crawled.  

Anchor Text Search engines use anchor text to help decide what the page linked to is about. So every link on your site should have descriptive, […]