Anchor Text

Search engines use anchor text to help decide what the page linked to is about. So every link on your site should have descriptive, keyword rich anchor text that describes the destination page.

Recommendations

Review the table below and evaluate the quality of your anchor text. Instead of using generic text such as ‘click here’, use descriptive phrases that describe the page that is being linked to.

• The ‘anchor text’ is the text that is shown when you link to a page:
• <a href=”http://yoursite.com/yourpage.html”>This is the anchor text</a>