Page Not Found

A good ‘Page Not Found’ error page lets your visitors know that the page does not exist, navigates them back into your site, and helps them find what they were looking for. A good error page also lets search engine crawlers know that the page does not exist so they can avoid indexing its content and potentially sending traffic to a non-existent page.

• It is very important that the ‘Page Not Found’ error page returns a ‘404’ error so that search engine crawlers can recognize it as an error page. The error code and html displayed when a non-existent page is requested can be configured in your web server.